We are going to start providing tips on design, branding, and printing to the market through our new website and social media platforms. In our experience on the road to ISO Certification, we have learned a lot that would help our clients and the general marketing community in making sure what the clients will be reflected fully on the final print.
So starting with our website, Youtube and Social Media platforms we shall be sharing now and again tips related to what is involved in the printing industry. Sometimes the designer creates such enticing and sight capturing concepts but then when the final product is presented to the client, there are disparities which get the designer in trouble for failure to deliver as per customer promise and expectations.
There are issues to do with the best resolutions to use for litho or large format printing. All these issues shall be discussed intimately at length.
Some final users or clients are sometimes duped in the process of getting things done as they might be limited in terms of knowledge of the intricacies of the printing industry. For example with litho printing, the roll call starts from idea conception, quantities involved, colours and it is not just design and printing alone, the number of colours in design and type of paper has to have considered as well. The client needs to be knowledgeable about all this so that as they deal with different stakeholders to have their work completed, they are in the loop of all involved.
So we are promising a Printing Knowledge Hub here on the Sign Aces website and we will know from your feedback the way we need to refine the platform time and again to deliver the best service for our customers.